Tuesday, 24 November 2009

Trip to the Tate!

Okay, trip to the tate, I always love seeing it, but didn't spend that much time looking at the masterpieces inside.
Spent most of our time finding ways to understand our target audience for our final project.
I don't think the timing was best, the morning session would have been a more appropriate time as a lot of children come on school trips.
We had a set of tasks to complete

Task 1 - Pick an outcome

Task 2 - Spend an hour using two IDEO research methods

As our target audience were 5 - 10 year olds, we decided to try and see things through their eyes.
We used multiple techniques, one of the simplest to perform was to shadow a child as he ventured through the complex, hopefully using a Tate Info Brochure to navigate.
An idea that we came up with was shaped around how children are young explorers and often don't use maps to navigate, they act purely upon instinct to run around and explore. With this in mind we made a map they'd make and design. Venturing around and filling in the blank canvas.

> Shadowing
In shadowing some of the children we noticed how bored they were with the environment, or at least in the area assigned to them. He was running from place to place finding things, but they weren't interactive and you could feel his frustration.

> Being your customer
I have had my own experience visiting museums as a kid and I have to say that I would have found this place boring. It's not like the History & Scientific Museum in that it has nothing much to interact with. I suppose it's the nature of the beast, but apparently it's not always like that.

Task 3 - Spend an hour producing ideas & presentable roughs for your design

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